Field Marketing Specialist, EMEA

ABB - Dubai ,United Arab Emirates

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Experience Needed:
More than 6 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Arabic, English
1 open position
About the Job

Your responsibilities

  • Embedding yourself into the Hub leadership team as a trusted advisor on marketing, demand generation, customer experience and lead flow/qualification/conversion.
  • Working with your colleagues in the Demand Generation and Segment/Solution Marketing teams to develop a rich, detailed, integrated Marketing & Communications plan (quarter by quarter and for the fiscal year) for your Hub.
  • Providing regional intelligence to the larger Marketing team in order to shape effectiveness of all global marketing activities and investments.
  • Proactively managing the day-to-day tactics and execution of marketing activities across all channels and platforms under the guidance of the Field Marketing Manager.
  • Tracking and driving marketing leads through the sales process and report status/results regularly.
  • Monitoring and analyzing marketing program effectiveness and performance regularly.
  • Coordinate marketing activities with Sales leadership, Product Management, Segment/Solution Marketing, Digital Marketing, Demand Generation, and Communications.
  • Managing events, trade shows and webinars.
  • Managing speaker presentation materials.
  • Writing compelling content for marketing campaigns and developing digital marketing for campaigns, sponsorships, co-branded email and other creative means to reach online audiences.
  • Organizing and managing merchandise.
  • Managing administration of invoices and internal sponsorship register.
  • Conducting searches in 3rd party databases to expand our contact database and working with trade media to expand customer database.
  • Collecting, maintaining, and communicating “regional intelligence”.
  • Living ABB’s core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.
Job Requirements

Your background

  • A Bachelor’s degree in Business/Marketing/Communications.
  • More than 6 years of professional work experience in a marketing environment.
  • Experience in B2B marketing.
  • Marketing campaign development.
  • Event management.
  • Experience in utilities/energy/electrical manufacturing/transport industries.
  • Salesforce or CRM equivalent advanced experience.
  • Marketing automation experience (Eloqua).
  • Inbound and outbound marketing tactics
  • Lead generation and content marketing
  • Experienced in social media and digital marketing.
  • Effective interpersonal skills in active listening and rapport-building at multiple levels of decision makers, including senior management.
  • Ability to travel.
  • Proficiency in both spoken & written English language is required.

About this Company

ABB (ABBN: SIX Swiss Ex) is a pioneering technology leader in power grids, electrification products, industrial automation and robotics and motion, serving customers in utilities, industry and transport & infrastructure globally. Continuing a history of innovation spanning... (More)

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