Assistant Digital Marketing manager - Cairo Festival City Mall

Al-Futtaim - New Cairo, Cairo

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Experience Needed:
More than 5 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Arabic, English
1 open position
About the Job

Key Accountabilities

Social Media

  • Social Media content and community management.
  • Leverage our Social Media Tool – “Sprinklr” in order to:
    • Promote efficient customer care strategy to improve customer experiences for things like events, shopping, retailers, and experiences.
    • Know our customers better, by creating listening frameworks during monthly campaigns, events, etc that highlights popular conversation, trends, sentiment and influencer detections occurring during special events.
    • Build more value for our retailers through social media exposure and tracking performance of the content. Be able to provide data and make
    • business decisions around what content is working, which retailer, media type, social channel, etc attracts more engagement, and how the overall experiences of the mall matters for the retailers.
      • Save time through Report automation across the teams.

Digital Media

  • Work together with our Media Agency to manage Pay-per-click campaigns, Display, and Paid Social Media plans including budgeting, execution, reporting and optimization.
  • Facilitate banner development and assist marketing team on any technical related requirements from the media agency.
  • Ensure that all reports from our Agencies comes on time and proper analysis are done. Apply learnings to the next campaign if applicable.

Website and app

  • Maintain and update the CFCM’s website to ensure that all content is fresh, relevant and engaging.
  • Ensure that all pages are properly tagged in terms of descriptions and keywords in order to attain content visibility on both internal and external search engines.
  • Contribute to the continuous development roadmap of the website. Suggest potential features/functions that can further enhance both user experience and website traffic.
  • Monthly website analytics reporting.
  • Loyalty Program via Mob App.

Content Strategy

  • Develop and rollout an annual content strategy for CFCM’s digital platforms such as:
    • Website
    • Wayfinding
    • WIFI
    • CRM
    • Gift Card
  • Measure effectiveness of content. Ability to update and rollout if needed.


  • Deploy customer email/SMS campaigns and newsletter using our SAP Hybris platform ensuring all tracking codes are applied correctly to facilitate accurate performance monitoring.
  • Making sure the customer database is correctly segmented for targeted marketing activities.
  • Liaise with the WIFI and analytics solution providers for any issues that may come up on a day to day basis.

Digital Wayfinding

  • Liaise with the wayfinding solution provider for any issues that may come up on a day to day basis.
  • Manage CFCM’s wayfinding backend system. Ensure that our content is up-to-date on a daily basis.


  • Support in the implementation of DFCM’s SEO strategy.
  • Attend monthly SEO goal meetings and ensure that all action points are implemented on both Paid Media and Social Media.job requirements
Job Requirements

Minimum Qualifications and Knowledge:

  • Proven experience in digital marketing and social media in an agency or consumer branding environment
  • Strong understanding the digital landscape and how it can be used to support and develop Doha Festival City
  • Broader digital marketing skills encompassing keyword generation, Pay-Per-Click marketing and banner advertising
  • Hands on SEO Experience within a Digitally focused role
  • Strong analytical skills, numerical skills and a good knowledge of Excel
  • Knowledge in content management systems such as IBM WebSphere, WordPress, CodeIgniter and Drupal
  • A technologist. Ability to technically asses any potential digital or technology driven projects
  • Ability to read and understand data and being be able to generate insights out of it.
  • A good working knowledge of web analytics, Photoshop/Illustrator and HTML/CSS

Behavioural Competencies:

  • Team Player
  • Planning and organising is a must, with detail orientation
  • Experience in stakeholder management
  • The flexibility to change and adapt to the rapid speed of the industry
  • Self-motivator. Someone who is eager to become specialists in their particular niche.
  • Someone who has curiosity to conceive of and trial new ideas and the ability to analyse their success
  • Can-do approach
  • Strong communicator (English as first language, Arabic an advantage)
About this Company

Al-Futtaim’s family business traces its origins back to the 1930s on the banks of the Dubai Creek, a trailblazer for innovative trading concepts designed to enrich lifestyles.

Today, Al-Futtaim is present in 29 countries, represents over 200 companies spanning the... (More)

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