Senior Digital Marketing Executive

Confidential Company - Nasr City, Cairo

9
Applicants for
3 open positions
2
Seen
Experience Needed:
4 to 6 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Salary:
Confidential, Incentive & Bonus
Languages:
English
Vacancies:
3 open positions
Gender:
Females Only
About the Job

Onetech Group llc is mobile and web Development organization based in Egypt.

ONETECH GROUP LLC is committed to a high degree of quality and professionalism. With our intellectual understanding for cutting-edge technologies and techniques we provide quality solutions and services that adhere to industry standards, supported by our talented, self-motivated and highly specialized team.

By adopting agile methodologies that give emphasis to customer communication, and incremental software delivery; ONETECH GROUP strives to lead in the development of high-quality software solutions based on the most advanced technologies and using software engineering’s best practice.

Responsibilities:

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Build and maintain Company social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights within the budget.
  • Brainstorm new and creative growth ideas.
  • Collaborate with agencies and other vendor partners if there.
  • Manage all digital campaigns, including search engine marketing (Google AdWords and onsite search) online brochures & catalogs and other revenue generating promotional campaigns.
  • Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling
  • Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insights
  • Generate marketing qualified leads within panned (CPL) and conversation rate
  • Develop brand presence through digital marketing channels
  • Plan and effectively execute a social media strategy for generating demand for the services offered.
  • Plan and execute the strategy for Search Engine Marketing, and Social Media marketing to complement channeling of leads to achieve category target.
  • Manage the SEO effort including onsite and offsite strategy and execution.
  • Manage and execute SMS and Email marketing to deliver promotions to target audience.
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
Job Requirements
  • Very good Microsoft Office proficiency.
  • Demonstrable experience leading and managing SEO/SEM, Marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google AdWords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints