Brand Manager
Soudanco -
Heliopolis, CairoPosted 5 years ago189Applicants for1 open position
- 7Viewed
- 5In Consideration
- 75Not Selected
Job Details
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Job Description
- Formulated a brand communication strategy with new positioning based on a full U & A study.
- Developed a new social media strategy that focuses more on our epicenter target consumers, to increase consumer engagement with the brand.
- Developed a strategic relaunch plan for 2014 that communicates the new brand equity and positioning.
- Worked closely with media agency in developing media plan for the current TVCs by the end of 2013 to create more pull, while in parallel created more push through a retail & wholesale incentive scheme.
- Worked on creating 2 new TVCs for 2 segments “packs & cups” that falls in line with the new strategy.
- Created new brand guidelines for all our communication material (POSM, Outdoor & Social media), to ensure harmonization with the brand equity.
- Developed a full PR campaign to counteract the rumors around the brand.
- Completed business review for the Noodles category in Egypt.
Job Requirements
- 5+ years’ experience in brand management field , experience in FMCG sector is a must.
- BSc of business administration degree will be suitable , post graduate degree in Marketing or Product Management is an asset.
- Excellent command of English language.
- Excellent MS Office skills.
- Critical analysis orientation , business cycle understanding , problem solving & decision-making capabilities.
- Excellent communication, presentation and reporting skills.