Branding Consultant
Minds -
Nasr City, CairoPosted 5 years ago74Applicants for1 open position
- 4Viewed
- 0In Consideration
- 0Not Selected
Job Details
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Job Description
- Branding consultants begin by gathering data, performing market research to identify target markets and assess consumer perceptions, competition, business trends, and product value.
- Perform internal audits to ensure the needs and goals of a company's departments are aligned. This research informs the development of an overall brand strategy, which can affect logo and package design, pricing, placement, advertising campaigns, and customer service messaging.
- Design, plan and execute where to distribute a product or service, what medium is best for advertising and how to shape product messages for different demographics.
Job Requirements
- 10-15 years of experience in marketing, advertising, communications or related field.
- Experience shaping brands and implementing breakthrough brand campaigns, events and programs that get brand-building results.
- Proven experience overseeing creative and media planning teams, agencies and multi-channel production.
- Experience in marketing and/or agency setting preferred but not required.
- Involvement in customer experience initiatives or work (i.e. human-centered design, journey mapping, persona development).
