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Senior Digital Marketing Specialist

ETE - Empire training & education company
6th of October, Giza
Posted 5 years ago
26Applicants for1 open position
  • 24Viewed
  • 3In Consideration
  • 0Not Selected
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Job Details

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Job Description

Relationship to Top Management

The Top Management of Empire Training & Education Center is responsible for establishing and approving all center policies and guidelines.

Reports to Executive Manager.

Position Summary

Responsible for developing and implementing the Empire training & education Center`s Social Media strategy in order to increase the online presence and improve the marketing and sales efforts. The Social Media Specialist will be working closely with the Marketing and Sales departments under the supervision of the Executive Manager.

Job Responsibilities

  • Build and maintain the Center’s social media presence.
  • Participate in social media strategy creation process and engage in generating its creative ideas.
  • Manage/write the content of the center's pages & profiles on the various social media channels, and prepare creative Ads on a daily basis.
  • Plan and execute all web, email, and social media, and display advertising campaigns.
  • Measure the success of every social media campaign.
  • Stay up to date with the latest social media best practices and technologies to reach target audience.
  • Track, measure, and analyze all initiatives to report on social media ROI.
  • Prepare the designs needed for brochure & the center`s website.
  • Collaborate with the Marketing & the Sales department teams.
  • Prepare reports on Social Media and website statistics.
  • Deal with the data collected and retarget the qualified leads.

Job Requirements

Personal and Professional Qualifications:

  • Bachelor’s Degree (preferable in a related field)
  • Proven working experience in social media marketing or as a digital media specialist (not less than 3 years of similar experience).
  • Excellent command of Arabic & English language.
  • Excellent writing and creative content skills.
  • Excellent writing, editing (photo/video/text), presentation and communication skills.
  • Photoshop user.
  • Excellent knowledge and understanding of Social Media platforms (Facebook, Twitter, YouTube, Instagram, LinkedIn etc.) and their respective participants and how each platform can be deployed in different scenarios.
  • Adequate knowledge of web design, web development, and SEO.

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