Business Development And Marketing Officer

Kemet Art & Design - Cairo

Applicants for
1 open position
Experience Needed:
More than 5 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Arabic, English
1 open position
About the Job

Marketing duties .

  • Develop a market analysis study to be updated regularly, including but not limited to; prospect clients, demographics, market size, competition analysis, market share.
  • Develop customized targeted promotional sales strategies
  • Develop short- and long-term business development plans with clear KPIs
  • Undertake detailed ongoing analysis of marketing campaigns to ensure targets are met.
  • Manage the day to day marketing communication activities
  • Prepare annual schedule of course and diplomas to be calendar offered
  • Coordinate with session leaders and designers to develop course works and content.
  • Prepare monthly content calendars of copies and visuals to be published.
  • Writing copy for all marketing and communication material including media relations content, newsletter content, social media content, emails, website and speaking proposals.
  • Prepare monthly social media content calendars of copies and publish course & diploma events.
  • Develop Website SEO
  • Revamp and update course and event information every six month based on course updates and marketing requirements
  • Create digital media ads, monitor and optimize
  • Write and publish marketing & promotional content (media relations, newsletters, e-mail campaigns, digital and social media content, website etc.)
  • Media buying ; Printed publications, Online publications, Social media advertising bookings, Online advertising.
  • Monitor ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
  • Manage the marketing budget and produce an accurate summary of total expenditure at the end of each marketing campaign.
  • Manage partner marketing agencies to efficiently and successfully execute the requests.
  • Keep website content up-to-date.
  • Coordinate with the graphic designer to create designs in a timely manner
  • PR & Event management
  • Search and propose on-ground activations and customer events, that KEMET should be a part of.
  • Organize on-ground activations and customer events.
  • All coordination activities
  • Preparing guest lists
  • Venue info
  • Promotions and registrations
  • Develop and manage the execution of the promotional material i.e. leaflets, flyers, banners, etc.
  • Provide on ground support and management
  • Maintain and Expand relations with journalists through formal and informal media activities to Increase visibility.

Business development duties .

  • Outbound sales efforts to expand business opportunities and increase its customer base
  • Identify, qualify, and secure business opportunities
  • Respond to client requests for proposals (RFPs)
  • Build business relationships with current and potential clients
  • Creating informative presentations; Presenting and delivering information to potential clients and investors.
  • Creating a KEMET community using online and offline tools I.e. Facebook, Instagram
  • Give attention to after service feedback and recommendations (to get returners and referrals)
  • Building a network with relevant industries to create internship, employment and training opportunities for KEMET alumni responsible for our annual internship program
  • Develop the business through tutors relation and recruitment of tutors for new courses and diplomas.
  • Customer service & Reputation management
  • Maintain good relationship with customers by providing support, information, and guidance
  • Manage and coordinate the day to day communication activities with the customers i.e. Facebook, Instagram, linkedIn, Website, E-mails, Phone calls, WhatsApp communication groups etc. (external)
  • Manage Social Media Platforms to Multiply the effects of communication
  • Create e-mail template for student/ instructor correspondence
  • Register all phone calls in terms of interest, contact information, etc. for the purposes of increasing KEMET data base.
  • Research & Reporting
  • Develop a competitive benchmark every Quarter to identify service improvements and new services industry trends, competitors & top instructors.
  • Digital media report (monthly)
  • Social media
  • Website activity
  • ADS expenditure
  • Customer reporting queries/day per month to evaluate customer interest and need
  • Customer profile (profession, educational background, location, etc.)
  • Any other responsibilities that may come up within his/her sc
Job Requirements
  • Four-year university degree
  • Excellent written and verbal communication in English and Arabic
  • Proficiency in office skills i.e. excel, word, PowerPoint
  • Good user of Adobe Creative Suite
  • Excellent user of, Email Campaign systems, Facebook, LinkedIn, YouTube, and Instagram
  • Strong organizational skills, attention to details and accuracy
  • Excellent research and writing skills
About this Company

KEMET is the first Art & Design institute in Egypt and MEA that provides uniquely integrated design courses and diplomas, built on traditional disciplines, but meet the future with a creative, career-focused educational experience.

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