Digital Marketing Executive

Institute Of Linguists - Mokattam, Cairo

Applicants for
1 open position
Experience Needed:
2 to 3 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time Part Time Freelance / Project
1 open position
About the Job

Job Summary:

  • We are hiring worldwide Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
  • Developing a distinct online presence by attracting high numbers of internet followers through social media channels

Key Responsibilities

  • Responsible for the Online marketing campaigns.
  • Build and execute social media strategy through competitive research, platform determination, bench marking, messaging and audience identification.
  • Measure and optimize our paid marketing using analytic tools
  • Research and test partnerships with new ads platforms to expand our reach and/or lower our cost-per-acquisition.
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
  • Creating and sending email campaigns.
  • Research, write and edit original SEO ready content for company websites, blogs, online communication, and content assets including case studies, emails, newsletters, technical documentation, social and more.
  • Re-purpose and optimize existing content for digital channels.
  • Archive all marketing activities and material along with pictures and videos creating a media library
  • Creating required visuals required for all social media marketing material.
  • Answer questions on (Facebook, Twitter, LinkedIn, e-mail… etc.) and managing any online feedback forms
  • Create and upload videos and links to Site and Social Media.
  • Monitor the activities of main competitors in social media
Job Requirements
  • Previous experience in the educational field is preferred.
  • Expert in Online marketing campaigns.
  • History in innovative marketing ideas
  • Using Photoshop and designing programs
  • Know how to put our Web in the top searching on the Internet
  • Know how to reach our targeted clients around the world who are interested in learning Modern languages and Quranic studies
  • in depth knowledge of the various paid marketing channels and technologies, including paid search (Adwords), re-targeting, social network advertising (Facebook Ads).
  • Excellent communicator with ability to sell and convince.
  • Experience handling marketing budgets and forecasting/reporting results.
  • Must be able to write content optimized for SEO
  • Demonstrated experience writing blog posts
  • Good in WordPress front-end and back-end.
  • Copy-writing skills: Writing good copy / genuine texts is required in Site and many areas of a social. Write editorial content.
  • Good knowledge of Design (Graphics and Videos edition): Such as Photo shop, Corel Draw or similar and good knowledge in Video editor programs.
  • Candidates who live in Mokattam will be preffered
About this Company

Institute Of Linguists was established in Leeds, 1997. Leeds being one of the most vibrant cities in Britain, allowed our organisation to become one of the largest educational institutions in the field of teaching Arabic to non-native speakers

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