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Senior SEO Specialist

Maadi, Cairo

Senior SEO Specialist

Maadi, Cairo
Posted 8 days ago
8Applicants for2 open positions
  • 0Viewed
  • 0In Consideration
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Job Details

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Job Description

  • The SEO / SEM Specialist will manage and execute search strategies for clients across a variety of industries, using both paid search and organic tactics.
  • The specialist will devise content strategies, research, and test keywords, manage Pay-Per-Click campaigns, analyze click-through data, and identify synergies between SEO and SEM to inform both strategies

Responsibility:

  • Review and analyze company and clients’ sites for areas of improvement
  • Develop keyword and contextual search strategies
  • Manage pay-per-click campaigns
  • Write effective headlines, copy, and websites
  • Develop relationships with industry publications and bloggers
  • Understand the use of landing pages and how to write effective call-to-action
  • Work with analytics team to strategize on ways to improve and track site performance
  • Stay up to date with SEO blogs and best practices, using resources like SEMRush and Google Search Console
  • Manage outreach and link-building efforts to drive visibility within search engines
  • Take key concepts and extrapolate to metrics and reporting
  • Work within cross-functional teams and integrate SEM campaigns and SEO approach within all applicable client online media campaigns
  • Manage campaign budgets and forecasts
  • Optimizing copy and landing pages for search engine optimization
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities
  • Researching and implementing content recommendations for organic SEO success
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion, and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

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    Job Requirements

    • At least 4-7 years of sales and marketing in the software industry and SEO.
    • Proven work experience as a Digital media specialist or Digital marketing manager
    • Experience and high skills in the work platforms (Snape Chat - Instagram- Facebook - Twitter - Email Marketing - Google Adwords ads)
    • Experience with visual communication principles
    • Familiarity with web design and content management systems
    • Excellent analytical and project management skills
    • Strong verbal and written communication skills
    • BSc degree in Marketing, Digital media or relevant field
    • Additional qualification in web design or animation is a plus
    • Specialist in Search Engine Optimization SEO
    • Specialist in Email marketing
    • Experience in dealing with accounting and administrative programs and CRM programs and direct and indirect marketing.
    • Excellent level of speaking & Written English Communication Skills, Computer Literate.
    • Have extensive experience in marketing and selling accounting and administrative programs
    • Must be familiar with all tactical facets of marketing: e-mail marketing, print publications, SEO, SEM, social media, webinars, and digital media buys
    • Proficiency with Microsoft Suite, including Excel, Google Docs, etc…
    • Required experience in running advertising campaigns with youtube + LinkedIn + Twitter + Facebook.

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