Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
Hands of Hope is a Physical Therapy & Wellness hub, currently running 10 active locations in New York and around the state, strive to reinvigorate Physical Therapy adapting the latest technology in treatment and healthcare industry giving the best quality of care assisting our patients in their recovery journey and help them get back to their normal life faster.
We are looking for a Senior Content Creator who will work with the marketing team on Preparing well-structured and unified content across the organization.
Responsibilities:
- Developing and writing blogs, articles, video/graphics scripts, and other content formats
- Conduct research on industry-related topics & come up with timely content plans.
- Create content for the company’s or customer’s channels with a deep understanding of each industry upon
- Content marketing & identify the target audience of each channel.
- Identify customers’ needs and recommend new topics.
- Manage & distributing marketing content over multiple channels such as social media & websites.
- Write highly engaging promotional or introductory video scripts.
- Edit and proofread written pieces before publication.
- Come up with scripted replies to social media users'/customers' queries.
- Assist in the creative process of coming up with new campaign ideas.
- Compose companies’ profiles, introductions & brand messages such as Vision, Mission & Values.
- Compose services selling descriptions.
- Measure the success of each content output through each channel’s KPIs or tools.
- Write high-quality, thought-provoking content for a range of formats: videos, flyers, brochures, research reports, blog posts, and SEO articles.
- Project manage content initiatives as needed.
- Apply editorial expertise and content best practices.
- Create content that captures and keeps the attention of our users, the media, financial, enterprise, and executive audiences.
- Track key metrics for content marketing and apply how content is performing to future projects.
- Measure web traffic to content (e.g., conversion and bounce rates)
- Update our websites as needed
Job Requirements
- 4-6 years of experience in content creation, preferably agency background
- Mentor and up-skill junior team members
- Using the right tools for content ideation stages
- Should be a team leader, assigning tasks to juniors and helping them.
- Should help the manager with task planning and helps and report to the manager on the tasks assigned.
- Able to navigate within a multi-department environment
- Ability to work in a fast-paced, high-pressure environment.
- Good time management and organizational skills
- Hands-on experience with Content Management Systems
