Senior Digital Media Buyer

Job Brief:

The Senior Media Buyer is responsible for all aspects of online media advertising, the planning, design, optimization maintenance, measurement and reporting, click-to-customer-service.

Responsibilities:

• Perform technical site analysis, competitive/keyword research and link analysis on an ongoing basis.
• Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Email Marketing, and Social Media Campaigns.
• Manage planning and development of native and direct response advertising campaigns across Ad-words, Facebook across various ad networks including but not limited to Native Ads network.
• Analyze Keywords and manage campaign targeting process across search tools.
• Manage the analysis of all campaigns across all platforms in order to optimize campaign performance.
• Understand the key measurement tools available.
• Media buying, billing, and follow-ups.
• Provide reports on purchases/expenses/invoices.
• Keep track of media buying and its ROI.