Head of Marketing / CMO

WUZZUF - Maadi, Cairo

103
Applicants for
1 open position
64
Seen
36
Shortlisted
11
Rejected
Experience Needed:
More than 10 years
Career Level:
Senior Management (e.g. VP, CEO)
Job Type:
Full Time
Salary:
Confidential
Languages:
Arabic, English
Vacancies:
1 open position
About the Job

As Head of Marketing, you will be leading and managing our marketing function which serves multiple online service platforms including WUZZUF and FORASNA.

WUZZUF is Egypt’s #1 recruitment platform for highly educated university graduates and experienced professionals, while FORASNA is Egypt’s #1 recruitment platform for middle- and basic-educated workforce and blue collars. Combined, they served 25,000+ companies advertise 1 million+ vacancies and hire 250,000+ Egyptians over the past few years. On a monthly basis, more than 1 million users visit our platforms looking for work in Egypt.

We’re also one of Egypt’s fastest growing and best-funded tech companies with top-tier VC investors from Silicon Valley and Europe.

Your role will be to help us further grow our reach, helping more companies with their hiring and more people finding work. The ideal candidate should have experience handling both online and offline marketing activities, and both consumer (B2C) and enterprise marketing (B2B).

In addition to having experience in building and managing teams across many marketing functions including Brand Marketing, Marketing Communications, Performance Marketing, Digital Marketing, Content Marketing, Product Marketing, Retention and Engagement, CRM, Demand Generation, Customer Acquisitions, Email Marketing, both ATL and BTL Campaigns, PR, Social Media, SEO/SEM, and more.

Many of the above functions are already in place, some need strengthening and some can be outsourced to agencies. It’s a full-fledged marketing experience.

This role does not only need technical and creative mastery in marketing but even more importantly, it needs very strong people leadership and management. Leading such a complex function in one of Egypt’s fastest growing tech companies (250+ employees) across multiple products, online and offline channels, in a fast-evolving internet space and technologies, is an interesting challenge. Closely aligning with CEO/COO and other top management in Sales, Operations, Finance, and Product is also key.

We provide a very competitive compensation package and benefits.

Finally, we are a for-profit business that has a huge social impact. You will flourish in such a role if you are additionally driven by impact. Part of our marketing role is building awareness across the masses on best practices when it comes to choosing and making career decisions and promoting best practices in Egypt’s work environments.

Our goal is to help 1 million+ people get hired annually in the coming few years. Your role will be fundamental in reaching such a goal. If this scale of social impact doesn’t excite you, this might not be your ideal role.

Responsibilities

  • Craft strategies for all of the marketing functions and channels, including digital, advertising, communications and creative, etc.
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Selecting, negotiating, and monitoring external agencies.
  • Oversee the implementation of the marketing strategy
  • Set, monitor and report on team goals
  • Create and manage a calendar of events such as webinars, conferences and thought leadership contributions
  • Manage and measure marketing campaigns ROI
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
  • Guide the day-to-day activities of the marketing team
  • Analyze consumer behavior and determine customer personas
  • Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
  • Monitor competition (acquisitions, pricing changes, and new products and features)
  • Identify opportunities to reach new market segments and expand market share
  • Craft quarterly and annual hiring plans. Hire, retain, and develop best talents.
  • Coordinate sales and marketing efforts to boost brand awareness
  • Provide tools and materials to enable the sales team to function effectively
  • Participate in the quarterly and annual planning of company objectives
  • Report on the effectiveness of marketing campaigns using pre-determined KPIs

Job Requirements
  • Excellent communication skills. Being a great storyteller is a bonus.
  • Excellent leadership and people management skills with the ability to set and prioritize goals
  • Deep understanding of traditional and emerging marketing channels
  • At least 10+ years of experience in marketing and 5+ years in people management and leadership positions.
  • At least 5+ years of experience working with internet/tech businesses.
  • Ability to think creatively and innovatively
  • Ability to hire, retain, and develop amazing marketing talents
  • Budget-management skills and proficiency
  • Experience launching products and services in new markets is a plus.
  • Strong analytical skills to forecast and identify trends and challenges
About this Company

Wuzzuf.net is created and managed by BasharSoft, a technology firm founded in 2009 and one of very few companies in the MENA region specialized in developing Innovative Online Recruitment Solutions for top enterprises and organizations.
Since May 2012, we successfully... (More)

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