Job Details
Skills And Tools:
Job Description
▪ Develop and implement integrated retail marketing strategies for both brands.
▪ Position each brand effectively in its target market.
▪ Lead the marketing team and align campaigns with sales and retail objectives.
▪ Plan and manage seasonal campaigns, product launches, and promotional events.
▪ Drive foot traffic to retail stores via local marketing, PR, activations, and digital tools.
▪ Oversee store branding, visual merchandising, and customer experience marketing.
▪ Manage both brands’ digital presence (websites, social media, e-commerce).
▪ Create engaging content tailored to the brand identities.
▪ Run targeted campaigns to build online communities and attract new customers.
▪ Develop customer loyalty programs and personalized marketing initiatives.
▪ Conduct market research to understand consumer behavior and trends.
▪ Collect and analyze customer feedback to refine campaigns and strategies.
▪ Monitor marketing spend effectiveness and ensure maximum ROI.
▪ Provide regular performance reports and strategic recommendations.
▪ Guided and coached a cross-functional team, designing and rolling out training initiatives that
enhanced sales effectiveness and deepened product expertise.
▪ Oversaw the planning and delivery of the marketing calendar, store branding, and visual
merchandising strategies.
▪ Work with retail operations, sales, and product teams to align on objectives.
▪ Build partnerships with luxury lifestyle, art, and design communities.
▪ Manage PR agencies, creative agencies, and digital marketing partners.
▪ Administered a set of performance metrics, monitoring sales goals, conversion rates, and other
KPIs to drive results.
▪ Handled a profit and loss account, implementing cost-optimization measures that boosted
annual profitability.
▪ Managed DTC, broadening market reach and contributing significantly to revenue growth.
▪ Prepare and manage the marketing budget.
Job Requirements
Education & Experience:
• Bachelor’s degree in Marketing, Business Administration, or related field .
• Master’s in marketing, business administration, or related field is a must.
• 8–12 years of progressive marketing experience, with at least 4–5 years in retail marketing
leadership.
• Experience in luxury retail, jewelry, art, or antiques industries is highly preferred.
• Strong track record of building and executing successful retail campaigns.
Skills & Competencies:
• Strategic thinker with creative execution capability.
• Deep understanding of luxury consumer behavior and heritage branding.
• Strong leadership and team management skills.
• Proficiency in digital marketing, PR, and retail activations.
• Excellent communication, presentation, and negotiation skills.
• Ability to balance two brands with distinct personalities and target audiences.
