Brand Manager

Lactalis Halawa - Heliopolis, Cairo

77
Applicants for
2 open positions
72
Seen
3
Shortlisted
68
Rejected
Experience Needed:
More than 3 years
Career Level:
Manager
Job Type:
Full Time
Salary:
Confidential, Semi-annual incentive
Education Level:
Bachelor's Degree at least
Languages:
English
Vacancies:
2 open positions
About the Job

Main Job Duties:

  • Work with the marketing director, analyze the results of the business and come up with strategies for the different products.
  • Translate brand strategies into brand plans and initiatives.
  • Deploy successful marketing campaigns and own their implementation from ideation to execution.
  • Be in charge of marketing budget and allocation to the different initiatives.
  • Analyze how our brand is positioned in the market and crystalize targeted consumers insights
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Monitor product distribution and consumer reactions
  • Brainstorm new and innovative opportunities.
Job Requirements
  • Min of 3 years of experience in managing brand.
  • Have a proven track record in managing successful launches.
  • Have a good experience in setting marketing strategy and executing marketing plans.
  • Have a good experience in managing marketing budgets.)
  • Is well exposed to digital tools and has already used some of those tools in campaigns.
  • Is well exposed to developing brand /product’s TV copies.
  • Has good experience in carrying out activation.

Education:

  • Bachelor’s Degree in in marketing, business administration, commercial management, or a related field
  • Master’s degree is a plus
About this Company

Lactalis Halawa is a leading joint venture group specialized in the production and distribution of dairy and juice products. Operating five manufacturing facilities, in addition to a network of distribution centers serving retail outlets across Egypt, we deliver high-quality... (More)

See all Careers and Jobs at Lactalis Halawa
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