The Senior Marketing Specialist will partner with the Program Manager, Digital Marketing team, Marketing to build marketing plans, and will take an active leadership role across our Client to understand business objectives, and build marketing strategies and plans to support those objectives.
Will include the strategic evaluation and execution of marketing activities, which may include advertising, collateral development, digital marketing, content and creation/assessment.
The individual will drive, implement, monitor, and measure results of marketing activities to advance our Client's mission, strategic plan and business objectives.
The Senior Marketing Specialist will provide expert strategic marketing consultation and guidance to various clients, and will lead through influence without direct reporting relationships.
Manages complex and cross-functional projects through entire project life cycle, from project concept through launch, to achieve objectives, and measures results.
Serves as a role model for others and represents our Client's internally and externally.
Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts.
Evaluates, analyzes, and develops marketing strategies based on target audiences, market research, and business plans, and continually assesses consumer and business needs, to ensure marketing plan alignment.
Develops deep understanding of target audience needs and is an advocate for developing products and services in line with those audience needs.
Conveys confidence, clarity, and transparency in communications with stakeholders and leaders, and will represent marketing on key institutional committees.
Proactively contributes to business planning, marketing planning, and strategy development.
Demonstrates leadership to others, including contractors and third parties, to deliver flawless execution.
May have budget oversight, accountability and reporting.
A bachelor's degree in a related field, which may include liberal arts, business, marketing, healthcare, or similar field, plus 5 years professional experience in marketing, or a related field.
Or a master's degree in a related field (MBA preferred), with 3 years professional experience in marketing, or a related field.
Strong academic performance required.
Business acumen, including proven expertise in creating marketing strategies based on business objectives. It is preferred if experience includes work with a major brand.
Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication, project management, presentation, and interpersonal skills.
Proven execution ability, including digital marketing experience.
Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork.
Must be comfortable in a fast-paced, changing environment, and have experience in effectively meeting deadlines on-time with a quality product.
Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.
Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality.
Must be able to work independently and collaboratively to prioritize and drive forward multiple projects.
Must require experience working with target audiences, market research, and competitive landscape evaluation.
May require experience with marketing automation.
Will require experience with understanding data, surfacing trends, and working with digital and advertising channels.
Has a positive influence on others.
Position may require occasional the flexibility to work weekends and evenings as necessary.