Basic Info

Khaled Elsherbiny

2 years

Mansoura, Egypt

Bachelor's Degree

Experienced

Work Experience

Digital Marketing Specialist at Luzaz

Experience Details

Digital Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

Initially hired to manage traditional marketing efforts for a medium-size productivity online business. Quickly introduced management to social media marketing as a means to generate brand awareness and develop leads. Gained executive buy-in, and devised/implemented comprehensive social media strategy, handing offline marketing duties to another manager.
 Overview: Generated hundreds in additional revenue at a minimal cost, with at least 35% of current sales being directly attributed to social media. Played key role in driving a 434% increase in web traffic.
 Launched company’s first Local Facebook page, focusing on productivity tips, tools and systems for individuals. Built fans base of over 6000 to date.
 Grew Twitter following from 1,200 to +3,000 for Egypt KSA from 0 to +1,900and attracted 10,300 Facebook fans by engaging with the community, building a strong industry network, and curating/distributing valuable content.
 Persuaded management to move money from Yellow Pages advertising to fund Facebook advertising campaigns and ran stringent A/B testing; delivered 3x ROI in 2016.
 Produced series of 15 educational videos showing how to use productivity tools and software. Not published yet.
 Created company’s first email newsletter to complement blog and grew contact database 527%.


Company Details

Luzaz

Cairo, Egypt

11-50 employees

Internet/E-commerce

http://luzaz.com

Jan 2016 to May 2016 (4 months)
Marketing Coordinator (intern) at PKIK

Experience Details

Marketing Coordinator (intern)

Marketing/PR/Advertising

Student

Recruited as first marketing professional for an organization whose only prior marketing had been advertisements in the Yellow Pages. Challenged to create consistent messaging for 3 distinct entities.
 Grew income 4% in the first month and 6% in the second by developing comprehensive strategy that included web, print, and local advertising.
 Created distinct brand strategies for each of the 3 separate businesses to eliminate customer confusion and improve recruitment that generate income for the NGO.
 Secured at least 2 new projects for the NGO as a result of trade show initiative which significantly raised brand awareness.
 Boosted web traffic 50% over 2 months by designing and assisting with development of industry-leading website and launched NGO’s first Google AdWords campaigns.


Company Details

PKIK

Kjang, Malaysia

11-50 employees

Non-Profit Organizations

http://pkik.org/

Jun 2015 to Aug 2015 (2 months)
Vice President of Marketing & PR (volunteer) at AIESEC

Experience Details

Vice President of Marketing & PR (volunteer)

Marketing/PR/Advertising

Entry Level

Initially hired to assist with marketing administration before earning promotion to manage all marketing for business unit with 100K EGP in annual income.
 Developed a brand identity for the business unit (Youth Exchange) and produced advertisements, fliers, newsletters, and internal press releases.
 Generated 30,000 EGP in incremental income by providing outsourced services to local ad agencies, thus transforming the marketing department from a cost center to a revenue producer.
 Improved efficiency by as much as 600% after reengineering processes and retraining team members. Finished major project 2 months ahead of schedule as a result.
 Created email campaign that beat any previous response rate by 42%.


Company Details

AIESEC (multinational)

Mansoura, Egypt

More than 1000 employees

Non-Profit Organizations

http://aiesec.org/

Sep 2014 to Jun 2015 (9 months)

Education

Bachelor's Degree in Communications

Education Details

Bachelor's Degree

Communications, electronics

Delta University for Science and Technology, Egypt

C / Good / 65 - 75%

N/A

N/A

Delta University for Science and Technology
2010 - 2017 (Expected)
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Al Azhar Alsharif Institute

Egypt

2009

A / Excellent / 85 -100%

N/A

Al Azhar Alsharif Institute
2009

Training and Courses

Training/Course Details

Online Marketing Fundamentals

Apr 2016

Lynda.com

Lynda.com, License 9AAFEA

Training/Course Details

Small Business Marketing Fundamentals

Apr 2016

Lynda.com

Lynda.com, License E47C22

Training/Course Details

Growth Hacking Fundamentals

Apr 2016

Lynda.com

Lynda.com, License 96CD9E

Training/Course Details

SEO Fundamentals

May 2016

Lynda.com

Lynda.com, License 702ABD

This profile is not updated!
Last update more than 2 months ago.

Jobseeker photo

Profile Skills and Keywords

AIESECAnalyticalArabicBusiness PlanningBusiness-orientedCSSCommunication SkillsCommunicationsComputer ScienceDigital MarketingDigital Marketing SpecialistE-commerceElectronicsEnglishEntrepreneurFront-end DevelopmentGrowth Hacking FundamentalsHTMLInternetJavaScriptLinuxMarketingMarketing CoordinatorMicrosoft ExcelMicrosoft OutlookMicrosoft PowerPointMicrosoft ProjectMicrosoft VisioMicrosoft WordNetworkingNon-Profit OrganizationsOnline Marketing FundamentalsPlannerPresentation SkillsProblem SolverSEO FundamentalsSmall Business Marketing FundamentalsTelecommunicationVice President Of Marketing & PRWeb Development

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Advanced

: Fluent

: Advanced

Tools and Technologies

HTML

HTML

: Expert

: Extreme - I love it!

:

3-5 years

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

3-5 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

3-5 years

Microsoft Outlook

Microsoft Outlook

: Expert

: Extreme - I love it!

:

3-5 years

Telecommunication

Telecommunication

: Advanced

: High

:

3-5 years

Marketing

Marketing

: Advanced

: Extreme - I love it!

:

3-5 years

Business Planning

Business Planning

: Advanced

: High

:

1-3 years

Web Development

Web Development

: Advanced

: Extreme - I love it!

:

1-3 years

Communication Skills

Communication Skills

: Advanced

: Extreme - I love it!

:

3-5 years

Presentation Skills

Presentation Skills

: Advanced

: Extreme - I love it!

:

3-5 years

CSS

CSS

: Intermediate

: High

:

Less than 1 year

Microsoft Excel

Microsoft Excel

: Intermediate

: Extreme - I love it!

:

1-3 years

Computer Science

Computer Science

: Intermediate

: Extreme - I love it!

:

1-3 years

Networking

Networking

: Intermediate

: High

:

1-3 years

Microsoft Project

Microsoft Project

: Beginner

: Extreme - I love it!

:

Less than 1 year

Microsoft Visio

Microsoft Visio

: Beginner

: Extreme - I love it!

:

Less than 1 year

javaScript

javaScript

: Beginner

: Extreme - I love it!

:

Less than 1 year

Linux

Linux

: Beginner

: Extreme - I love it!

:

Less than 1 year

Fields of Expertise

Digital Marketing

Digital Marketing

: Advanced

: Extreme - I love it!

:

3-5 years

Front-end Development

Front-end Development

: Intermediate

: Extreme - I love it!

:

1-3 years

Business Planning

Business Planning

: Intermediate

: High

:

1-3 years

Key Skills

Analytical, Planner, Business-oriented, Problem Solver, Entrepreneur

Online Presence

https://www.linkedin.com/in/sherbinykhttps://www.facebook.com/sherbinykhttps://twitter.com/sherbinykhttps://about.me/sherbinyk

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