Basic Info

Jasmine Tanahy

5 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Digital Marketing Business Development Manager at Egypt Yellow Pages - Ltd

Experience Details

Digital Marketing Business Development Manager

Marketing/PR/Advertising

Manager

* Managing Digital Marketers Team
* Recruit and Manage resources (Promotions, Rewards, Penalties)
* Raise team technical capabilities and develop the training needs for the whole team
* Ensure KPIs are met consistently
* Engaging with key clients where needed to ensure strong relationships are built
* Develop the digital capability of the organization with particular focus on rates for go-to-market strategies, suggesting areas of improvement, evaluate new technologies and constantly staying on top of new trends of Digital Marketing
* Establish and maintain relationship between the company and external partners
* Establish and maintain scalable processes that ensure effective work environment


Company Details

Egypt Yellow Pages - Ltd

Cairo, Egypt

501-1000 employees

Marketing and Advertising

N/A

Jun 2016 to present (6 months)
Corporate Digital Marketing Excellence Consultant at Egypt Yellow Pages - Ltd.

Experience Details

Corporate Digital Marketing Excellence Consultant

Marketing/PR/Advertising

Experienced (Non-Manager)

1-Lead the development of a clear multi-channel/digital strategy for customers, leveraging with key stakeholders across the business.
2-Provide ongoing strategic counsel on digital best practices and tactics that align with brand objectives / goals and overall business,Driving a more robust multi-channel approach year on year, ensuring the most appropriate channels are being used to leverage all opportunities / manage threats.
3-Develop the digital capability of the organization with particular focus on team colleagues, as well as supporting the use of new platforms, to define a consistent customer experience.
4-Provide continual bench-marking of marketing capabilities, identifying company & individual gaps and working with partners to deliver appropriate interventions.
5-Review new technologies and keep the company at the forefront of developments in digital marketing, including the evaluation of emerging technologies. Provide thought leadership and perspective for adoption where appropriate.


Company Details

Egypt Yellow Pages - Ltd. (multinational)

Cairo, Egypt

501-1000 employees

Business Services - Other, Marketing and Advertising

http://www.yellowpages.com.eg/en

Apr 2015 to Jun 2016 (1 year 2 months)
Corporate Digital Marketing Consultant at Egypt Yellow Pages - Ltd.

Experience Details

Corporate Digital Marketing Consultant

Marketing/PR/Advertising

Experienced (Non-Manager)

Managing digital accounts for corporate high value customers with the responsibility of creating digital marketing plans for these customers, taking proactive role in growing ARPA and helping GSF up-sell these customers, coaching and transfer knowledge of corporate accounts management to team members, Provide leadership and guidance to coach, motivate and lead team members to their optimum performance


Company Details

Egypt Yellow Pages - Ltd. (multinational)

Cairo, Egypt

501-1000 employees

Business Services - Other, Marketing and Advertising

http://www.yellowpages.com.eg/en

Nov 2013 to Apr 2015 (1 year 5 months)
Senior Digital Marketing Strategist at Egypt Yellow Pages - Ltd.

Experience Details

Senior Digital Marketing Strategist

Marketing/PR/Advertising

Experienced (Non-Manager)

Managing digital campaigns on different platforms (Google Adwords, Facebook) and ensuring the best performance of it to achieve customer ROI, Provide leadership and guidance to coach, motivate and lead team members to their optimum performance, Transfer knowledge to other team members


Company Details

Egypt Yellow Pages - Ltd. (multinational)

Cairo, Egypt

501-1000 employees

Business Services - Other, Marketing and Advertising

http://www.yellowpages.com.eg/en

Apr 2013 to Nov 2013 (7 months)
Digital Marketing Strategist at Egypt Yellow Pages - Ltd.

Experience Details

Digital Marketing Strategist

Marketing/PR/Advertising

Entry Level

Managing digital campaigns on different platforms (Google Adwords, Facebook) and ensuring the best performance of it to achieve customer ROI


Company Details

Egypt Yellow Pages - Ltd. (multinational)

Cairo, Egypt

501-1000 employees

Business Services - Other, Marketing and Advertising

http://www.yellowpages.com.eg/en

Apr 2012 to Apr 2013 (1 year)

Achievements


Lead the development of a clear multi-channel/digital strategy for customers,
Develop the digital capability of the organization with particular focus on team colleagues, as well as supporting the use of new platforms, to define a consistent customer experience.
Provide continual bench-marking of marketing capabilities, identifying company & individual gaps and working with partners to deliver appropriate interventions.
Review new technologies and keep the company at the forefront of developments in digital marketing, including the evaluation of emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Increasing corporate clients ARPA 200%



My graduation project won the 3rd place in the university competition

Education

BS in Radio and Television

Education Details

BS

Radio and Television

faculty of mass communication , cairo university, Egypt

B / Very Good / 75 - 85%

N/A

I got excellent in the graduation project and the 3rd place in the graduation projects competition

faculty of mass communication , cairo university
2004 - 2008
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Experimental Language School

Egypt

2003

A / Excellent / 85 -100%

My Grade was 95%

Experimental Language School
2003

Certifications

TOEFL iBT
Jun 2015

Certificate details

TOEFL iBT

Jun 2015

82 out of 120

N/A

N/A

N/A

Google Certified
Dec 2014

Certificate details

Google Certified

Dec 2014

78 out of 88

N/A

N/A

Google

N/A

This profile is fresh!
Last update 17 days ago.

Jobseeker photo

Profile Skills and Keywords

Adobe PhotoshopArabicBusiness Services - OtherCorporate Digital Marketing ConsultantCorporate Digital Marketing Excellence ConsultantCreativeCustomer ServiceDigital MarketingDigital Marketing Business Development ManagerDigital Marketing StrategistEgypt Yellow Pages - Ltd.EnglishFrenchGoogle AdwordsGoogle CertifiedLeaderLearningMarketingMarketing And AdvertisingMicrosoft OfficeMusicPlannerProblem SolverRadio And TelevisionSEMSenior Digital Marketing StrategistShoppingSocial Media AdvertisingSportsSuccessSupportiveTOEFL IBTTraveling

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Advanced

: Advanced

: Advanced

: Advanced

French

French

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

Microsoft Office

Microsoft Office

: Advanced

: High

:

More than 7 years

Adobe Photoshop

Adobe Photoshop

: Intermediate

: Medium

:

1-3 years

Fields of Expertise

Digital Marketing

Digital Marketing

: Advanced

: Extreme - I love it!

:

3-5 years

Google Adwords

Google Adwords

: Advanced

: Extreme - I love it!

:

3-5 years

SEM

SEM

: Advanced

: Extreme - I love it!

:

3-5 years

Social Media Advertising

Social Media Advertising

: Advanced

: Extreme - I love it!

:

3-5 years

Customer Service

Customer Service

: Advanced

: High

:

1-3 years

Key Skills

Leader, Planner, Creative, Problem Solver, Supportive

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