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Job Description
We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.
Responsibilities
- Formulate the brand strategy based on market gap analysis.
- Develop short- and long-term objectives for the brand.
- Monitor the turnover and the profitability of the brand.
- Develop the yearly sales targets for the brand.
- Develop the brand marketing calendar.
- Plan for the needed yearly marketing budget.
- Plan for the Monthly marketing spending.
- Monitor the actual monthly marketing spending VS target.
- Develop a pre – post study analysis for the marketing activities.
- Execute the approved marketing calendar.
- Co-ordinate with the internal departments on packaging and product quality.
- Monitor the market feedback on the product and communicate to the management.
- Analyse the retail audit data and the Qualitative and Quantitative research in order to reach a sound-able business decision with the management.
- Coordinate with the advertising agencies on the marketing calendar and write the needed briefs.
- Follow up on the time executions of the marketing calendar activities
Job Requirements
Qualifications for Brand Manager
- Previous experience in Food and beverages/Restaurants sector is a must
- Bachelor's degree in Marketing, Business, or related field. MBA preferred.
- 5-7 years of experience in brand management, brand marketing, or marketing management
- Proven ability to work cross-functionally
- Experience managing a brand across multiple markets
- Creative thinker and problem solver
- Strong communication skills
- Project management experience, with a solid understanding of project management principles and techniques
- Strategic thinker able to identify long-term opportunities and trends
- Based in Alexandria or ready to relocate.
