Job Details
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Job Description
Media Planning:
- Collaborate with the marketing team to develop and execute comprehensive media plans aligned with campaign goals.
- Identify target audiences and select the most effective media channels (e.g., TV, radio, print, digital, social media) to reach them.
Media Buying:
- Negotiate and purchase advertising space or time with media vendors to secure the best rates and placements.
- Monitor media budgets and ensure optimal allocation of funds.
Job Requirements
- Bachelor's degree in Marketing, Advertising, or a related field.
- 4+ years of experience in media buying or a similar role.
- Strong understanding of media planning and buying principles.
- Proficiency in media buying software and analytics tools.
- Excellent negotiation and communication skills.
- Strong analytical and problem-solving abilities.
- Attention to detail and ability to meet deadlines.
- Knowledge of digital marketing and social media advertising.
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