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Job Description
- Content Strategy:
- Develop and implement a content strategy aligned with overall marketing objectives.
- Research and identify relevant topics and trends in educational sector.
- Create monthly content calendars and editorial plans.
- Content Creation:
- Write compelling blog posts, articles, social media captions, email marketing campaigns, Newsletters, official announcements, website content and other content formats.
- Working in collaboration with the Graphic designer and the photographer to develop engaging visuals (infographics, videos, images) to complement written content.
- Optimizing content according to SEO best practices to increase visibility and engagement.
- Maintain brand voice and style across all content.
- Content Management:
- Editing and proofreading content before publication to ensure clarity, grammatical accuracy, and brand consistency.
- Monitor content performance and make necessary adjustments.
- Collaboration:
- Collaborate with designers, photographers, and other team members to create cohesive and impactful content.
- Analytics:
- Track and analyze content performance metrics to measure effectiveness and identify areas for improvement.
- Use data-driven insights to inform content strategy and optimize results.
Job Requirements
- Bachelor’s degree in marketing, Communications, Journalism, or a related field.
- 4-6 years of experience in content creation or a similar role.
- Strong writing and editing skills with a keen eye for detail.
- Excellent English & Arabic writing proficiency.
- Ability to create engaging and informative content for various audiences.
- Knowledge of SEO best practices and content optimization techniques.
- Strong understanding of social media platforms and their best practices.
- Creative and innovative mindset.
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