he Digital Marketing Specialist will develop, implement, and manage marketing campaigns promoting the organization's products and services. He or she will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

Key Responsibilities:

• Develop marketing strategies that align with the organization's business goals
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance
• Collaborate with cross-functional teams, including creative, content, and web development to produce engaging content and optimize user experience
• Stay up-to-date with emerging digital marketing trends and technologies
• Conduct keyword research to identify valuable search terms and opportunities.
• Implement on-page SEO strategies, including optimizing content, meta tags and headings.
• Perform technical SEO audits to identify and resolve website issues affecting search engine rankings.
• Monitor and improve website performance, including site speed and mobile optimization.
• Develop and execute off-page SEO strategies, including link building and outreach.
• Analyse website traffic and user behavior using tools like Google Analytics and Google Search Console.