Senior Digital Marketing Specialist

As a Senior Digital Marketing Specialist at Lufni for Giveaways and Promotional Gifts, you will:

• Bachelor's degree
• Strong verbal and written communication skills
• Fluency in English
• 3-5 years of experience in direct marketing environment.
• Excellent communication skills.
• Advertising Agency Experience will be preferred
• Experience in Egypt marketing strategies.
• Highly creative with experience in identifying target audiences.
• Understand the market of Promotional corporate gifts and giveaways 
• Excellent understanding of digital marketing concepts and best practices
• Previous experience in a similar digital marketing role.
• Able to Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Candidate should be highly competent, results-oriented, have exceptional communications skills, a proven track record of success, and be a solid team player.
• Experience in setting up and optimizing Google Adwords campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in optimizing landing pages and user funnels
• Expert in improving website traffic and positioning
• Skills and experience in creative content writing
• Email marketing
• Experience in using MailChimp is a plus.
• Familiar with several social media channels.
• Can apply the marketing positioning, segmentation, and targeting in all digital channels
• Can reach the required target segments in all social media channels