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Job Description
- Develop and implement digital marketing strategies to achieve marketing goals.
- Identify target audiences and market trends to create effective campaigns.
- Collaborate with other teams to integrate digital marketing with overall marketing plans.
- Manage and optimize digital advertising campaigns across various channels.
- Analyze data to improve campaign performance and return on investment.
- Create engaging content for websites, social media, and emails.
- Coordinate with teams to create visuals and multimedia assets.
- Manage social media platforms and engage with the audience.
- Use analytics tools to track website traffic and user behavior.
- Stay updated on industry trends and best practices.
- Collaborate with web developers and designers to optimize websites.
- Manage digital marketing budgets and track expenses.
- Provide reports and presentations on digital marketing performance.
- Ensure compliance with data protection and privacy laws.
- Identify opportunities for innovation and improvement.
- Mentor and train junior team members.
Job Requirements
- Bachelor's degree in marketing, communications, business, or a related field.
- Proven work experience in digital marketing or a similar role.
- Strong understanding of digital marketing concepts and best practices.
- Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, email
- marketing software, analytics tools).
- Analytical mindset and ability to make data-driven decisions.
- Excellent written and verbal communication skills.
- Creativity and ability to create engaging content.
- Familiarity with web development, UX/UI principles, and data privacy regulations.
- Strategic thinking and project management skills.
- Willingness to learn and adapt to changes in the digital landscape.
- Strong interpersonal skills and ability to collaborate with cross-functional teams.
