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Job Description
- Plan advertising and promotional campaigns for products or services on a variety of media (social media, Magazines, etc.. )
- Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence
- plans and initiatives relating to the brand, customer experience and loyalty in order to drive the organisation's brand equity
- Gather and analyse data to reach insights about brands, and trends
Coordinate public relations and outreach initiatives, including media releases, awards, company announcements, and speaker proposals - Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
- Monitor progress of campaigns using various metrics and submit reports of performance
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
Job Requirements
- Proven experience as marketing executive or similar role
- Good understanding of market research techniques, data analysis and statistics methods
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office and marketing software (e.g. CRM)
- Familiarity with social media and web analytics (e.g. WebTrends)
- Excellent communication and people skills
- Strong organizational and time-management abilities
- Creativity and commercial awareness
- BSc/BA in marketing, business administration or relevant discipline
