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Job Description
About You
You are the bridge between strategy and execution. You are an ideas person first, obsessed with trends, audience psychology, and storytelling. You thrive on taking a marketing objective and conceptualizing a full campaign, then writing the killer scripts, hooks, and ad copy that bring it to life. You will be the catalyst for our ideas, providing the creative fuel for our talented design and motion team to create their best work.Key Responsibilities
Conceptualization & Strategy (60%)
- Lead brainstorms and develop innovative, platform-native concepts for marketing campaigns, social content, and video series.
- Conduct research on audience trends, cultural moments, and digital behaviors to inform creative strategies.
- Collaborate with the Creative Director to define the narrative arc and core messaging for client and internal projects.
- Analyze campaign performance to extract insights and iteratively improve creative approaches.
- Develop creative briefs and strategic pillars to guide the design and content team.
Copywriting & Scriptwriting (40%)
- Write compelling, concise, and engaging scripts for short-form video content (TikTok, Instagram Reels, YouTube Shorts, video ads).
- Craft high-converting copy for paid social media ads, search ads, and email marketing campaigns.
- Develop attention-grabbing hooks, headlines, and captions for social media posts.
- Collaborate directly with motion graphics designers and senior designers to ensure copy and visual are in perfect sync.
- Adapt tone of voice seamlessly across different brands and platforms.
Who You Are
- A Idea Machine: You have a notes app full of concepts and can brainstorm 10 ideas for a product before your coffee gets cold.
- A Trend Sponge: You naturally spend time on social media (TikTok, Instagram, YouTube) and can articulate why something is going viral.
- A Storyteller: You see a narrative in everything and know how to condense a complex story into a 15-second video.
- A Wordsmith with Rhythm: You understand that writing for the ear is different from writing for the page. You have an innate sense of pace, rhyme, and punchiness.
- A Collaborative Partner: You get energized by working with designers and see your words as one part of a larger visual whole.
Job Requirements
Qualifications & Experience
- 3-5 years of experience in a creative strategy, concept creation, or copywriting role, preferably at an agency or in-house creative team.
- A portfolio is mandatory. It must show:
- Examples of creative campaigns you conceived. (Explain the strategy behind them).
- Samples of short-form video scripts you wrote.
- Examples of high-performing ad copy or social media copy.
- Proven ability to write in multiple tones and for various target audiences.
- Excellent communication and presentation skills to pitch ideas convincingly.
- Familiarity with the creative process and a basic understanding of what design and motion teams need to succeed.
