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Job Description
We're seeking a creative and data-driven Social Media Specialist to develop and implement our social media strategy across all platforms. This role combines creativity with analytical thinking to grow our brand presence and engage with our community.
- Key Responsibilities
- Develop and manage social media content calendars for multiple platforms (Instagram, Twitter, LinkedIn, TikTok, etc.)
- Create engaging, platform-specific content that aligns with our brand voice and marketing objectives
- Monitor social media trends and adapt our strategy to maintain relevance
- Track and analyze social media metrics to optimize performance
- Collaborate with different departments to ensure consistent messaging
- Stay current with platform updates and best practice
Job Requirements
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of professional social media management experience
- Proven track record of growing social media engagement and following
- Strong copywriting and editing skills
- Experience with social media management tools
- Familiar with SHOPIFY application
- Proficiency in social media analytics and reporting
- Expert knowledge of social media platforms and their best practices - Preferred Qualifications
- Experience with graphic design tools (Canva, Adobe Creative Suite)
- Knowledge of SEO and content optimization
- Experience with video editing and production
- Familiarity with influencer marketing
- Photography skills - Skills & Attributes
- Excellent ENGLISH written and verbal communication
- Strong creative and strategic thinking abilities
- Detail-oriented with excellent organizational skills
- Ability to work independently and manage multiple projects
- Adaptable to rapid changes in social media landscape
- Strong problem-solving abilities
