- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Build and maintain Company social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spending and performance based on the insights within the budget. Brainstorm new and creative growth ideas.
- Collaborate with agencies and other vendor partners if there.
- Manage all digital campaigns, including search engine marketing (Google AdWords and onsite search) online brochures & catalogs, and other revenue-generating promotional campaigns.
- Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling.
- Generate marketing qualified leads within panned (CPL) and conversation rate.
- Develop brand presence through digital marketing channels.
- Plan and effectively execute a social media strategy for generating demand for the services offered.
|