Senior Marketing Specialist

 Ensuring the strategic alignment between the organization's goals and the development of
marketing campaigns to meet those objectives.
 Excellent English Communication skills
 Managing brand resources and processes to enable consistent brand delivery, i.e.,
message frameworks, visual assets, key terminology, accurate data, and highlights

 Performing extensive quantitative and qualitative market research to implement data
driven marketing campaigns and meet organization-wide strategic goals
 supporting the organization’s growth by developing content marketing and demand
generation strategies
 Responsible for the development and implementation of strategic and external events
calendar to drive awareness with new prospects and accelerate existing opportunities
 Working with the Marketing Coordinator to develop a centralized marketing calendar to
include spotlight articles, social media, and email campaigns, overseeing their full life
cycle, including creative/copy development, data segmentation, and reporting/analysis
 Assist in generating reports that measure the efficiency of marketing strategies and help
the internal teams gain an understanding of the industry, customers, and products
 Manage the marketing content calendar
 Maintain the company’s marketing resource library

 Monitor and measure campaign performance data, manage and maintain program
updates, and interpret analytics to identify areas for improvement
 Coordinate updates and postings to the company website to ensure all content is properly
organized and regularly published reviews and flagged outdated content
 Tracking and measuring the effectiveness of marketing efforts and strategies