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Digital Marketing Specialist (Me...

- Nasr City, Cairo

Digital Marketing Specialist (Media Buyer)

- Nasr City, CairoPosted 1 month ago
64Applicants for1 open position
  • 64Viewed
  • 8In Consideration
  • 35Not Selected

Job Details

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Job Description

Responsibilities

  • Creating, managing, maintaining & enhancing SEM campaigns
  • Optimizing campaigns performance
  • Optimizing targeted keywords lists & ads
  • Enhancing CTR & conversion rate
  • Enhancing budgeting and bidding strategies
  • Enhancing targeting strategies
  • Researching keywords for new markets
  • Continuously researching audience persona to enhance targeting and keywords analysis strategies
  • Keeping an eye on competitors’ campaigns to ensure our campaign maintain its ranking Identifying powerful keywords to drive the most valuable traffic
  • Running PPC campaigns
  • Writing powerful calls-to-action to convert visitors
  • Manage bids and develop strategies to increase the effectiveness of our paid search campaigns
  • Create and optimize landing pages that will convert at high levels
  • Create daily reports with full analysis of campaign statuses
  • Decrease budget & adjust bids to gain better ROI
  • Knowledge of digital marketing best practices including local search, review marketing, social media, web content and paid advertising
  • Meet target KPI’s, detailed reporting, applying critical thinking and take actionable insight.
  • Confidently execute and manage/buy all digital media campaigns across all digital channels and devices (display, social, video, native, etc). These include, but are not limited to Google (search, YouTube), Facebook, Instagram,, etc.
  • Implement trades in multiple programmatic consoles with a deep understanding of campaign optimization strategy (bid management, tactic, audience analysis, etc.)
  • Utilize audience targeting strategies and creative testing frameworks to improve engagement and ROAS
  • Act as Programmatic subject matter expert and lead on all training and growth opportunities
  • Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment.
  • Pay great attention to detail and focus on quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns. Assumes accountability and ownership of campaigns.
  • Help identify target audiences and plan effective media campaigns
  • Optimize plans and budgets according to the best media mix
  • Prepare schedules and adjust when needed
  • Experiment with new platforms and channels
  • Ensure ads are creative and displayed appropriately
  • Monitor costs, efficiency, and return on investment (ROI)
  • Developing effective media buying strategies
  • Report to top management and build long-term strategies
  • Compare and negotiate rates, ad space, and airtime

Job Requirements

  • Good understanding of social media KPIs
  • Team leader
  • Excellent communication skills.
  • Good time-management skills
  • Understanding of SEO and web traffic metrics
  • Social Media Strategist using social media for brand awareness and impressions
  • Attention to detail

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