Marketing & Communication Manager
Expolink -
Maadi, CairoPosted 3 years ago258Applicants for1 open position
- 255Viewed
- 2In Consideration
- 18Not Selected
Job Details
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Job Description
- Develops the annual marketing objectives, action plan and resources which are vital to achieve the marketing department strategic objectives.
- Develop cost effective marketing plan for every sector service and solution.
- Prepares weekly periodically updating reports regarding marketing activities in each sector.
- Defines sectors needs` and contributing in generating sectors kits` and events, then effectively distributing them.
- Analyzes market trends to develop and implement marketing strategies that address the business opportunities and ensures business success based on market research.
- Creates overall messaging and brand positioning, develops an execution plan across Expolink different channels.
- Develops and implements marketing plans for Expolink and its branded events within the approved budget and allocated resources budget in order to promote brand image.
- Manages the designs of the marketing materials, art works and branding to ensure consistency with brand direction and standards.
- Produces valuable and engaging creative marketing content for Expolink website, printed materials and social media platforms that attract our target clients.
- Communicates with various departments and sector heads to ensure that Expolink image is well promoted in the market in order to increase the brand awareness & achieve target for different projects.
- Coordinates with the marketing team to implement different campaigns and evaluate their performance according to the required standards and achieving the marketing department objectives.
- Analyzes members\ exporters behavior and adjust the advertising campaigns and marketing content accordingly.
- Promotes our brand and our paid solutions at trade shows and major industry related events.
- Communicates with different agencies and suppliers, maintains the proper connection with continuous follow-up to reach the efficient deliverables with the agreed deadline.
- Monitors the effectiveness of the marketing campaigns to ensure timely adjustment of marketing strategy and plans in order to meet market changes and competitive conditions. Continuously coordinating with graphic designers, agencies and production in order to be ready with the promotional materials.
Job Requirements
- Bachelor degree in marketing or related field.
- Post graduate degree is a must.
- Excellent English language skills.
- Excellent Communication, Interpersonal skills, problem Solving and decision making skills.
- Broad functional experience in areas of marketing, public relations, market research and development, planning and advertising/communication.
