Marketing Communication Lead

Marketing Communications Lead (Marcom Lead)

Location: Maadi  , Cairo

Department: Marketing

Tawfeer is revolutionizing the B2B non-food sector in Egypt. We are a fast-growing e-commerce platform dedicated to empowering thousands of retailers by providing them with a seamless way to source their inventory. Our mission is to become the leading and most trusted partner for retailers and suppliers in the market, and our Marketing team is at the heart of this ambition.

The Opportunity:

We are looking for a strategic and results-driven Marketing Communications Lead to become the architect of our public voice and the champion of our partnerships. You will be the master storyteller and the strategic link between Tawfeer, our valued suppliers, and the retailers we serve.

This is a critical role with a direct impact on our company's growth and reputation. If you are a natural relationship-builder who thrives on creating win-win partnerships and telling compelling stories, this is the perfect opportunity for you.

What You'll Do (Key Responsibilities):

• Own Vendor Co-Marketing: You will own and grow our vendor co-marketing program from end to end. This includes identifying and building relationships with key suppliers, negotiating Market Development Funds (MDF), and executing creative, high-ROI co-branded campaigns.
• Build Our Public Profile: You will develop and execute a proactive Public Relations (PR) strategy to secure positive media coverage, manage press releases for major milestones, and establish Tawfeer as a thought leader in the B2B e-commerce space.
• Become Our Master Storyteller: You will find and create compelling retailer success stories, testimonials, and case studies that build trust and showcase the real-world impact of our platform.
• Lead Event Marketing: You will lead the planning and execution of our presence at industry events, trade shows, and retailer meetups, ensuring Tawfeer makes a memorable impact.
• Champion Our Employer Brand: You will work with HR to create and share content that positions Tawfeer as a top destination for ambitious and talented professionals.