Social Media Specialist
pro-Akt -
Nasr City, Cairo
Job Details
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Job Description
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Job Requirements
- Experience: [+3] years of proven experience in social media management
- Excellent written and verbal communication skills, with a strong understanding of social media best practices.
- Creative Thinking:Ability to generate fresh, innovative content ideas that resonate with the target audience.
- Analytical Ability:Experience with social media analytics tools (e.g., Google Analytics, Facebook Insights, Hootsuite, Buffer) to track and report on social media performance.
Platform Expertise: - Strong understanding of social media platforms including Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.
