Senior Director of Communication and Marketing

Job Title
Senior Director of Communication and Marketing
Section
Operations
Department
Communications and Marketing
Reporting to

Vice-President of Operations

Job Purpose

The Senior Director of Communications and Marketing provides visionary leadership for the Museum’s voice, identity, and strategic communications.

This role ensures coherence, visibility, and impact across all public-facing platforms, stewarding the brand with authority and purpose.

Responsible for shaping institutional messaging, media relations, marketing strategy, and audience development, the Senior Director drives engagement with local, national, and international publics.

The job holder will work in close partnership with the Departments of Collections and Exhibitions, Digital, Public Engagement, Advancement, and Commercial Strategy to align messaging, amplify impact, and grow audiences.

The role requires cross-functional collaboration with all Museum departments.

The Senior Director will lead a highly skilled team and oversee campaigns, creative assets, and communications policies that advance the Museum’s mission, deepen public trust, and build long-term relationships.

Roles and Responsibilities
Strategy and Planning

Develop and lead the execution of a comprehensive communications and marketing strategy aligned with the museum’s mission and audience strategic goals.
Develop and lead the execution of a comprehensive marketing and communications strategy that aligns with the museum’s vision and strategic plan.
Contribute to the overall strategic direction of the museum as a member of the executive leadership team.
Ensure accurate analysis of market trends, audience data, and stakeholder feedback to inform and refine strategies.

Budget Management

Develop, manage, and monitor the Department’s budget in collaboration with the Finance Department.
Maximize marketing impact and ensure ROI for additional revenue.
Policies, Processes, and Procedures
Oversee the creation and implementation of internal marketing and communications policies.
Ensure compliance with best practices and standards for branding and messaging across all platforms.
Live by MoWC values, ethical standards, and governance.
Brand & Media Management
Define and protect the MoWC brand across all platforms and materials.
Oversee all aspects of the museum’s public relations efforts, including media relations, press releases, and crisis management to enhance and protect the museum’s reputation.
Lead content development for all channels including print, web, and social media.
Lead public relations efforts including media outreach, press releases, and crisis communication.
Audience & Market Research
Analyze audience data and visitor trends to inform communications and outreach.
Implement audience segmentation and digital targeting to broaden and deepen engagement.
Campaign Execution & Oversight
Manage the planning, execution, and evaluation of marketing campaigns and public outreach activities.
Ensure consistency of tone, message, and visual identity across all channels.

Functional Accountabilities

Collaborate with other senior leaders to ensure integrated messaging across all museum activities and initiatives, enhancing the organization’s overall impact.
Spearhead the museum's digital marketing initiatives, enhancing online presence through targeted content, audience engagement, and data analytics.
Direct the creation of all promotional materials, ensuring alignment with the museum’s branding and messaging requirements while maintaining high aesthetic standards.
Evaluate the effectiveness of marketing and communication efforts regularly, using data and analytics to refine strategies and initiate improvements.
Lead integrated marketing efforts for major milestones including the museum opening, exhibitions, and public programs.
Collaborate with RAC on shared communication initiatives and broader sector promotion.

Stakeholder Management

Build and maintain collaborative relationships with community partners, donors, media representatives, and other key stakeholders.
Engage with community partners and stakeholders to create opportunities for partnerships that enhance program offerings and audience outreach.

People Management

Manage and support team members in performing their tasks in line with established policies and procedures.
Guide, mentor, and develop the Communication and Marketing team to ensure continuous growth and achievement of functional objectives.
Set clear performance goals, provide regular feedback, and support professional development through coaching and formal evaluations.
Delegate authority appropriately to empower team members and encourage accountability.
Contribute to workforce planning, recruitment, and performance management while promoting employee engagement and motivation.
Foster a high-performance, inclusive, and collaborative work culture aligned with the museum’s values.
Promote innovation and contribute to a positive, inspiring, and diverse workplace.
Maintain high personal standards and ensure excellence across the section.
Manage and mentor a team of marketing and communications professionals, fostering a culture of excellence and innovation in all projects.

Education and Certifications

Bachelor’s degree required (communications, marketing, public relations, or related field), master’s degree preferred.

Fluent in Arabic