DescriptionIf you have in-depth knowledge of marketing tools and strategies and are able to lead integrated digital marketing campaigns from concept to execution, if your passion is digital marketing, we want to meet and talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.Responsibilities Create and actively manage campaign roadmaps Own and be accountable for the success of client digital marketing campaigns Breakout strategic objectives to the task level Design digital media campaigns aligned with business goals Manage SEO/SEM Track, report, and analyze website analytics and social media and campaigns Work with editorial and marketing teams to drive SEO in content creation and optimization Implement changes to website architecture, content, linking and other factors to improve SEO positions for target keywords Research and analyze competitor websites and online presence Stay up-to-date with digital media developments Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Help create campaign messages, content for the campaigns and other marketing communications Requirements BS/MS degree in Marketing, Digital Media or a related field 3+ years of proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience with visual communication principles Familiarity with web design and content management systems Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Experience in setting up and optimizing Google Adwords campaigns Excellent analytical and project management skills Strong data-driven thinking An ability to multitask and perform under tight deadlines Strong verbal and written communication skills Up-to-date with the latest trends and best practices in online marketing and measurement Experience with content creation, creative brainstorms and marketing communication techniques