DescriptionWe are seeking a dynamic and experienced Digital Marketing Specialist who will be responsible for developing and executing B2B digital marketing strategies. We expect that our new team member will play a pivotal role in shaping our online presence and promoting our cutting-edge solutions to a targeted audience.Responsibilities Develop and execute comprehensive B2B digital marketing strategies that align with company goals and target audience Plan and oversee digital marketing campaigns, including SEO, social media, paid advertising including social media, Google, and programmatic advertising, ensuring they are optimized for maximum reach and impact Manage and maintain the company's website, ensuring it is up-to-date, user-friendly, and reflective of the brand's messaging With the support of the internal creative and content team, create engaging and relevant content for various digital channels, such as blogs, social media, videos, etc. Monitor, analyze, and report on the performance of digital marketing campaigns, using data-driven insights to continuously optimize strategies Collaborate with cross-functional teams to ensure consistent messaging and branding across all digital touchpoints Stay updated on industry trends, emerging technologies, and digital marketing best practices to keep the company at the forefront of innovation Manage and allocate the digital marketing budget effectively, ensuring a strong ROI on all activities Drive customer engagement and retention through personalized digital experiences and targeted campaigns Requirements Bachelor's degree in Marketing, Business, or a related field Proven work experience of a minimum of 2 years as a Digital Marketing Specialist or similar role In-depth knowledge of digital marketing tactics, tools, and channels, including SEO, SEM, social media, email marketing, content marketing, and analytics Strong analytical skills with the ability to interpret data and derive actionable insights Proficiency in using digital marketing tools such as Google Analytics, SEO tools, marketing automation platforms, and social media management tools/platforms Creative thinking and the ability to generate innovative marketing ideas Excellent written and verbal communication skills Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously Experience in cooperation with marketing teams and external partners English speaking/reading/comprehension is required