About us:Future Group has grown into one of the world's most trusted translation and localization expert houses across the globe, carrying the legacy of 26 years of experience; serving the Americas, Africa, Europe, Asia & Pacific regions covering most of the international languages.Job Summary:We seek a dynamic and experienced Brand Marketing Specialist to develop and execute effective brand marketing strategies to enhance brand awareness, drive customer engagement, and increase sales.What Will You Do:Develop and implement brand marketing strategies to promote the company's products or services and enhance brand visibility.Conduct market research and analyze consumer insights to understand target audience preferences, trends, and competitive landscape.Create and manage brand guidelines, ensuring consistency in brand messaging, visual identity, and tone of voice across all marketing channels.Collaborate with the creative team to develop compelling and impactful marketing materials, including advertisements, brochures, website content, and social media assets.Plan and execute integrated marketing campaigns that align with brand positioning and target audience segments.Monitor and report on the performance of brand marketing initiatives, analyzing key metrics and making data-driven recommendations for improvement.Work closely with internal stakeholders, such as product managers, sales teams, and senior management, to understand business objectives and align marketing activities accordingly.Stay updated on industry trends, consumer behavior, and emerging marketing techniques to identify opportunities for brand growth and innovation.Manage relationships with external vendors, agencies, and partners to ensure the timely and successful execution of brand marketing initiatives.Collaborate with the digital marketing team to optimize brand visibility and engagement across online platforms, including websites, social media, email marketing, and digital advertising.Who you are:Bachelor's degree in Marketing, Business Administration, or a related field.Minimum of 3 years of experience in brand marketing, with a track record of success in brand development.Strong understanding of marketing principles, brand management, and consumer behavior.Project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.Strong interpersonal skills and ability to collaborate effectively with cross-functional teams. Proficiency in using marketing software, analytics tools, and social media platforms.Knowledge of digital marketing trends and techniques, including SEO, SEM, social media advertising, and content marketing.Work Location: Hybrid