Senior Growth Marketing Specialist - VAS Subscription Products

OverviewWe are seeking a dynamic and experienced Senior Growth Marketing Specialist to join our team and drive the growth of our Value-Added Services (VAS) subscription products. As a key member of our marketing team, you will play a pivotal role in developing and executing strategic marketing initiatives to acquire and retain subscribers.Job Discerption: Develop and implement comprehensive growth marketing strategies for VAS subscription products Analyze market trends, customer behavior, and competitor activities to identify growth opportunities Create and execute customer acquisition campaigns to drive subscription sign-ups Implement retention strategies to reduce churn and increase customer lifetime value Utilize analytics tools to track and analyze key performance indicators (KPIs) Make data-driven decisions to optimize marketing campaigns and improve overall performance Collaborate with product, design, and content teams to ensure cohesive and effective marketing campaigns Work closely with sales teams to align marketing efforts with revenue goals Conduct A/B testing and other experiments to optimize marketing channels and messaging Continuously iterate on strategies based on performance data and industry best practices Manage marketing budgets effectively to achieve maximum ROI/GM Provide regular reporting on budget utilization and performance metrics Collaborate with content creators to develop compelling and engaging marketing materials Ensure consistency of messaging across all customer touchpointsRequirements Bachelor’s degree in business administration, marketing or any related field 2-3 years of experience as a senior growth marketing role, preferably within the technology or subscription services industry Demonstrated success in driving growth for VAS subscription products Strong analytical skills with the ability to interpret data and translate it into actionable insights Ability to think strategically and develop innovative marketing approaches to achieve business objectives Excellent collaboration and communication skills to work effectively with cross-functional teams Track record of achieving and exceeding key performance indicators and business goals Google Ads certification is preferred Knowledge of VAS-oriented marketing agencies around the MEA region is highly preferred