-Administer strategy (sales, marketing, pricing), budgets, forecasts, and financial objectives in agreement with the Sales Manager and the Division Director of Shell Lubricants. 

-Follow the instructions of the Sales Manager regarding Shell’s sales strategy and approach, deployment of the product portfolio, and development of white spaces and opportunities. 

-Monitor customers’ product needs, competitor activity, and product development. 

• -Keep track of sales figures and trends with the aim of achieving the budget and the set targetsKeep track of customer receivables and ensure on-time payment.
• -Visit accounts on a monthly basis.
• Offer technical support to the customers if possible.
• Prospect continually for potential customers.
• Undertake market updates/studies and keep updated customer profiles.
• Monitor and manage continually the needs, availability and proper level of stocks of materials.
• Liaise with the suppliers on technical and purchasing matters to boost sales and prepare reports to the suppliers as requested.
• Present new ideas / identify new business opportunities and prepare, if accepted by top management, the respective marketing plans and budgets. 
• Prepare comprehensive sales/development reports on “Salesforce” for all interactions with customers and suppliers. Prepare other reports as and when needed.   
• This is in addition to the functional tasks decided by the company