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Job Description
- Develop and implement comprehensive social media strategies aligned with overall marketing and business goals, Conduct research to stay updated on industry trends, audience behavior, and competitor activities.
- Define key performance indicators (KPIs) and set measurable goals for social media campaigns.
- Establish a content calendar and schedule posts for optimal reach and engagement.
- Foster meaningful interactions with the audience by responding to comments, messages, and mentions, Collaborate with the content team to develop multimedia content, including images, videos, and infographics.
- Monitor social media channels for trends and conversations relevant to the brand.
- Utilize social media analytics tools to track and analyze performance metrics.
- Prepare regular reports summarizing key insights, trends, and campaign effectiveness.
- Use data-driven insights to optimize strategies and improve results.
- Manage advertising campaigns on social media platforms.
- Develop and execute paid social media advertising campaigns to achieve specific objectives (e.g., lead generation, conversions, brand awareness).
- Monitor and optimize ad performance based on key metrics.
- Identify and collaborate with influencers and brand ambassadors to extend the brand's reach.
- Monitor for potential PR issues on social media and develop strategies for crisis management.
- Respond promptly and effectively to address and resolve any negative sentiment.
- Work closely with other departments, such as marketing, public relations, customer service, and product teams, to ensure consistent messaging and coordination.
- Recommend and implement new strategies and tactics to maintain a competitive edge.
- Provide guidance and mentorship to junior members of the social media team.
- Conduct training sessions to keep the team updated on industry best practices.
Job Requirements
- IT industries background is a MUST.
- Proven working experience in social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO, SEO and Content Creations.
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability.
- Fluency in English
- BS in Communications, Marketing, Business, New Media or Public Relations.
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