SEO Marketing Specialist

ABOUT THE JOB:

• Developing and implementing effective search engine optimization (SEO) strategies.
• Perform keyword research, competitive analysis, and SEO audits.
• Performing ongoing keyword research including discovery and expansion of keyword opportunities.
• Write new website content or help generate content strategies for clients with effective keywords.
• Developing & Implement link building strategies.
• Prepare monthly Google Analytics reports to communicate progress and strategy to clients.
• Complete SEO setups for new website projects, including 301 redirects, on-page optimization, Google Analytics configuration, and XML sitemap creation.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines.