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Job Description
- Write clear, concise, and persuasive copy for a wide range of marketing materials, including but not limited to website content, blog posts, social media posts, email campaigns, advertisements, and product descriptions.
- Collaborate with internal teams to develop effective messaging strategies and ensure alignment with brand objectives.
- Research industry trends, target audience preferences, and competitive landscape to inform content development and maintain relevance and resonance.
- Adapt tone, style, and messaging to suit different platforms, audiences, and communication channels while maintaining brand voice and consistency.
- Develop creative concepts and ideas for marketing campaigns, promotions, and other initiatives, translating complex ideas into compelling narratives.
- Proofread and edit copy to ensure accuracy, clarity, grammar, and adherence to brand guidelines and style standards.
- Stay up-to-date with best practices in copywriting, content marketing, and digital communication trends to continuously enhance our content strategy.
- Collaborate with cross-functional teams to brainstorm and execute innovative content ideas and campaigns that drive engagement, traffic, and conversion.
Job Requirements
- Excellent command of written Arabic & English.
- Proven experience as a Copywriter or similar role, with a portfolio showcasing a variety of writing samples across different formats and industries.
- Excellent writing, editing, and proofreading skills, with a keen eye for detail and a passion for storytelling.
- Strong understanding of marketing principles and the ability to craft compelling narratives that resonate with target audiences and drive action.
- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines effectively.
- Proficiency in Microsoft Office suite and familiarity with content management systems (CMS) and project management tools.
- Creative thinking and problem-solving skills, with the ability to generate original ideas and concepts that push boundaries and break through clutter.
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- Familiarity with SEO principles and keyword research tools is a plus.
