Company: Pegas Touristik, DubaiLocation: Remote/FreelanceJob Type: Freelance/ContractCompensation: MonthlyAbout Pegas Touristik, DubaiPegas Touristik, Dubai is a leading company in the travel and tourism industry, specializing in delivering premium travel experiences. We are seeking a highly skilled PPC Expert to manage and optimize paid advertising campaigns across TikTok, Meta (Facebook & Instagram), and Bing Ads, specifically targeting audiences in GCC countries (UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman).TasksKey ResponsibilitiesPlan, create, and optimize PPC campaigns on TikTok, Meta (Facebook & Instagram), and Bing Ads targeting GCC audiences.Conduct market research and audience segmentation tailored to the GCC region.Optimize campaigns for Arabic and English-speaking audiences in the GCC market.Perform keyword research, audience targeting, and ad copywriting for higher engagement and conversion.Monitor campaign performance and adjust bids, budgets, and strategies to maximize ROI.Implement A/B testing on ad creatives, landing pages, and messaging.Track and analyze campaign metrics using Google Analytics, Meta Business Suite, and Bing Ads Manager.Stay up-to-date with advertising trends in the GCC region, platform algorithm updates, and industry innovations.Collaborate with the marketing team to align PPC strategies with overall business goals.Requirements3+ years of experience in PPC campaign management.Proven expertise in TikTok Ads, Meta Ads (Facebook & Instagram), and Bing Ads.Strong knowledge of performance marketing, conversion tracking, and audience segmentation.Experience running PPC campaigns specifically for GCC markets.Familiarity with local consumer behavior, cultural nuances, and Arabic-language ads is a plus.Strong understanding of Google Analytics, UTM tracking, and data analysis tools.Ability to optimize ad spend and improve Cost Per Acquisition (CPA).Strong analytical and problem-solving skills.Ability to work independently and deliver results under tight deadlines.BenefitsWhy Work With Us?Work on exciting travel and tourism campaigns focused on the GCC market.Flexible freelance/remote work with monthly compensation.Opportunity to grow with an established brand in Dubai’s tourism industry.