Job Details
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Job Description
Role Overview:
- Introducing new products and enhancing existing products, by communicating the product’s value to the consuming public.
Job Description:
- Acquisition, Engagement, Conversion and Retention.
- Defining a vision for a product.
- Promotional campaigns for key products.
- Determine the type of advertising and marketing content.
- Understanding the product’s target audience, and in-depth knowledge of relevant product features.
- Develop the core positioning and messaging for the product.
- Outline a product timeline and oversee the project’s successful execution.
- Create and manage budgets for the product.
- Develop and maintain relationships with external vendors whose products or services will be needed for the product.
Job Requirements
- Foundational marketing and campaign management experience.
- Project management skills.
- Strong organizational and communication skills.
- The ability to analyze relevant information and make informed decisions.
- The ability to prioritize tasks and responsibilities across projects.
- Bachelor’s degree in business administration, marketing, or a related field of study.
