Product Marketing Specialist

Role Overview:

• Introducing new products and enhancing existing products, by communicating the product’s value to the consuming public.

Job Description:

• Acquisition, Engagement, Conversion and Retention.
• Defining a vision for a product.
• Promotional campaigns for key products.
• Determine the type of advertising and marketing content.
• Understanding the product’s target audience, and in-depth knowledge of relevant product features.
• Develop the core positioning and messaging for the product.
• Outline a product timeline and oversee the project’s successful execution.
• Create and manage budgets for the product.
• Develop and maintain relationships with external vendors whose products or services will be needed for the product.