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Job Description
- Execute /manage/buy all digital media campaigns across all digital channels and devices (display, social, video, native, etc). These include, but are not limited to Google (DV360, search, YouTube), Facebook, Instagram, Twitter, LinkedIn, Snapchat, etc
- Implement trades in multiple programmatic consoles with a deep understanding of campaign optimization strategy (bid management, tactic, audience analysis, etc.)
- Utilize audience targeting strategies and creative testing frameworks to improve engagement and ROAS
- Work alongside project manager to troubleshoot campaign performance and delivery, utilizing data insights to develop campaign optimizations and test strategies that over-deliver on client KPIs and their needs
- Act as Programmatic subject matter expert and lead on all training and growth opportunities
- Establish and maintain relationships with media partners, media agencies, trading desks, DSPs, to ensure optimal campaign execution and oversight of inventory quality, viewability, fraud, and client brand-safety
- Assumes accountability and ownership of campaigns.
Job Requirements
- 3+ years of experience
- Able to treat and manage client account throw digital platforms
- Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment
- Pay great attention to detail and focus on quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns.
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