Sales Account Manager (Coordinator)

• The Sales Coordinator is responsible for identifying and generating qualified franchise leads to support the growth of our franchise network.
• This role involves researching potential franchise candidates, engaging with prospects through various channels, and ensuring a seamless handoff to the franchise sales team.
• The ideal candidate is a self-motivated individual with excellent communication skills, a strong understanding of lead-generation tactics, and a passion for driving business growth.

Key Responsibilities

• 1. Lead Identification & Research 
•  Conduct research to identify potential franchisees using online databases, social media platforms, industry publications, and other sources.
•   Develop and maintain a list of qualified prospects aligned with the company's ideal franchisee profile.
•   Utilize CRM systems to track leads, record interactions, and maintain accurate data on potential franchisees.
• 2. Lead Generation & Outreach
•   Execute targeted lead-generation campaigns using email marketing, cold calling, social media outreach, and digital advertising.
•  Collaborate with the marketing team to create and distribute lead magnets (e.g., eBooks, webinars, case studies) to attract and capture leads.
• 3. Lead Qualification & Nurturing 
•  Qualify leads by assessing their suitability based on predefined criteria such as financial capability, industry experience, and geographic location. 
•  Nurture leads through regular follow-ups, providing relevant information, and addressing any questions or concerns.  Schedule initial discovery calls or meetings between qualified leads and the franchise sales team.
• 4. Data Analysis & Reporting 
•  Track and analyze key performance metrics (KPIs) related to lead generation efforts, such as conversion rates, cost per lead, and ROI. 
•  Prepare weekly and monthly reports on lead generation performance, trends, and areas for improvement. 
•  Provide insights and recommendations to optimize lead generation strategies based on data analysis.
• 5. Collaboration & Continuous Improvement
• Work closely with the franchise sales and marketing teams to align lead-generation efforts with overall business objectives.
• Stay up-to-date with industry trends, competitive landscape, and best practices in lead generation and franchise development.
• Continuously refine lead generation strategies to improve the quality and quantity of leads.