Digital Marketing Specialist

Job Brief:

We are looking for an experienced Marketing Specialist with hands on Experience in Digital Marketing to assist in the planning, execution and optimization of our online marketing efforts also s/he will be assisting in All Marketing Related Matters and take part in developing and execution of marketing plans to help in reaching Our targets.

Job Responsibilities:

• Collect and analyze data on customer demographics, preferences, needs.
• Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling.
• Brainstorm and develop new ideas for creative marketing campaigns.
• Developing suitable digital marketing strategies based on Company’s Objective.
• Plan and execute initiatives to reach the target audience through appropriate channels (Outdoors, social media, SMS, e-mail, TV etc.).
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
• Build and maintain Company social media presence.
• Manage all digital campaigns, including search engine marketing (Google AdWords and onsite search).
• Measure and report performance of all digital channels and assess against goals (ROI and KPIs).