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Job Description
- Develop and execute innovative and data-driven digital marketing strategies that align with overall business objectives.
- Collaborate with cross-functional teams to integrate digital initiatives with broader marketing and business strategies.
- Take ownership of digital marketing budgets, ensuring efficient allocation of resources across various channels and campaigns.
- Lead the conceptualization, development, and execution of creative digital campaigns that resonate with the target audience and elevate brand visibility.
- Collaborate with in-house creative teams or external agencies to produce compelling visual and written content for digital channels.
- Collaborate with media agencies in the media planning on different social media channels, monitor performance metrics and adjust strategies to maximize ROI.
- Implement A/B testing methodologies to refine campaign elements, maximizing engagement and conversion rates.
- Develop and maintain relationships with key media outlets, influencers, and industry thought leaders to enhance the company's digital presence.
- Create and execute PR strategies that leverage digital platforms, including press releases, online interviews, and other media placements.
Job Requirements
- Bachelor Degree in Marketing or Mass Communication
- 2 to 3 years in digital marketing, content creation & preferably in media
- Marketing or Mass Com background experience
Preferably with agency experience
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