The candidate will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

Key Responsibilities:

• Proficiency in marketing automation technology

• Knowledge of SEO/SEM and Google Analytics

 • Familiarity with analytical and database tools

• Excellent written communication and copywriting skills 

• Develop marketing strategies that align with the organization's business goals

• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising

• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

• Conduct market research and analyze trends to identify new opportunities and improve campaign performance

• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience

• Stay up to date with emerging digital marketing trends and technologies