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Job Description
- Develop and implement comprehensive performance marketing strategies for our e-commerce mobile app.
- Manage and optimize paid advertising campaigns across various platforms, including Google Ads, Social Media Ads (Facebook, Instagram, TikTok, Snapchat), etc.
- Collaborate with the development team to ensure proper implementation of tracking pixels, conversion events, and Google Tag Manager (GTM) for accurate data collection.
- Leverage Google Analytics and other marketing analytics tools to analyze campaign performance, identify areas for improvement, and optimize campaigns for maximum ROI.
- Create data-driven reports and presentations to communicate marketing performance and insights to stakeholders.
- Stay up-to-date on the latest trends and best practices in e-commerce mobile app marketing.
- Identify and implement new marketing channels and tactics to expand reach and user acquisition.
- Work collaboratively with other marketing team members (e.g., content marketing, social media) to ensure integrated marketing efforts.
Job Requirements
- 4+ years of experience in performance marketing, preferably within the e-commerce mobile app space.
- Proven track record of success in driving user acquisition, engagement, and conversions through paid advertising campaigns.
- In-depth understanding of Google Ads, Social Media Advertising Platforms (Facebook Ads, Instagram Ads, TikTok Ads, etc.), and marketing attribution models.
- Strong analytical skills with proficiency in Google Analytics and other marketing analytics tools.
- Experience with Google Tag Manager (GTM) and conversion tracking setups.
- Excellent communication, presentation, and written skills.
- Ability to work independently, manage multiple priorities, and meet deadlines.
- Passion for e-commerce and mobile app marketing trends.
Bonus Points:
- Experience with A/B testing and experimentation.
- Knowledge of SEO and content marketing best practices.
- Experience with marketing automation tools.
- Experience working in a fast-paced, startup environment.
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