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Job Description
Main Job Duties:
- Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
- Responsible for planning, composing and managing day-to-day social media communications, including advertisements.
- Use social media analytics to track engagement and identify emerging industry trends to develop SYE’s overall social media presence
- Edit, publish, and share daily content that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content
- Collaborates with other departments within SYE to leverage and monitor compelling social media content.
Job Requirements
- BS in communications, marketing, business, new media, or public relations
- Proven working experience in social media marketing or as a digital media specialist for +4 years
- Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and a good understanding of major marketing channels
- Positive attitude, detail, and customer-oriented with good multitasking and organizational ability
- Excellent English in writing and reading
- Previous experience in using all social media platforms is a must
- Social media geek, follow-up all the up-to-date trends
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